What’s in a Name?
What’s in a name? That which we call a rose by any other name would smell as sweet. – William Shakespeare
You may have noticed some name changing going on in the Trailblazer and Denali family lately. First, we starting updating only the Denali blog. Then, we condensed both e-commerce sites into one. After realizing that having a dash in a website name could be problematic we decided there needed to be a change. Will people remember to put the dash in when searching for us? Do people know what exactly it is that we sell? We are an independent outdoor clothing and footwear store. So how do you make that into a website name? We locked some think tanks into a room, put a locked container of chocolate chip cookies in the center, and told them they couldn’t have one until they had a new name for us. Just kidding, although we do love cookies here. A new name was hatch after some time and brainstorming. A name that said a little more of who we were and is, in our opinion, easier to tell people. Without further ado please welcome….